The shop maintains its original appearance since opening in 1890 and exhibits a range of rare pieces that were extremely popular during the Parisian Belle Epoque when the first advertising campaigns announced: Chic dogs wear Goyard. The publicity posters were designed by the great illustrators of the time, such as Pierre Falize, Mich, and Benjamin Barbier.
Goyard’s creations for dogs were in line with the splendor, modernity, and glamour of the 19th century. Wool and velvet coats, stylish goggles o ride in convertibles with their owners, boots, belts and, and trunks for the animals were some of the firm’s earliest products. Cats also had their line; and interestingly, the firm created specially designed models for monkeys, which became very fashionable during the Belle Époque.
A visit to the Goyard boutique for pets in the 21st century brings the past into the present. The products’ exclusivity is evident in glass cases that showcase gold and silver necklaces, leashes made with the finest calf leather and exotic skins like crocodile or snake, original wood and silver bowls, carrying bags, and personalized handmade trunks.
Throughout its long and proud history, Chic du Chien has catered to selected clients like the Duke and Duchess of Windsor, who often bought items for their adorable pugs. The late designer Karl Lagerfeld also favored the shop to please his famous kitten Choupette.
Pierre-François Martin founded Maison “Martin” in 1792 with the purpose of making boxes, trunks and different kinds of packaging. His products soon became famous among the French aristocracy, and the firm was chosen as the official supplier for Her Highness Maria Carolina of Bourbon-Two Sicilies, Duchess of Berry. The company’s success pushed Martin to move his shop from rue Neuve des Capucines to number 233 rue Saint-Honoré in Paris, where it has remained ever since.
Pierre François Martin tutored his daughter Pauline who would inherit the business with husband Louis-Henri Morel. In 1845, Morel hired a young apprentice, 17-year-old François Goyard, who immediately stood out for his great creativity. Morel died suddenly in 1852 and Goyard directed the firm for 32 glorious years. In his old age, he passed control to his son Edmond, thus beginning the Goyard legend of commitment to good taste and craftsmanship.
Goyard is best known for a line of travel accessories and paraphernalia that includes suitcases, vanity cases, hat boxes, handbags, briefcases, wallets, and cardholders, as well as custom-made trunks. The production techniques used in the manufacturing of these items date back to the 19th century. ■