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Casa Campanini, located at Vincenzo Bellini 11, Milan, is the exclusive address for select members of the exclusive Ralph Lauren Club. The ornate structure has hosted—since September 2015—the Palazzo Ralph Lauren, a private club for only 300 members and has since gone on to host all kinds of events, galas and presentations. Its iconic opening celebration was the release of Lauren’s ready-to-wear Spring 2016 collection during Milan Fashion Week, highlighting colorful and vibrant pieces.
Palazzo Ralph Lauren is a 12,000 square-foot iconic Art Nouveau building featuring bespoke and exclusive products, not available in other boutiques. The brand’s first private club boasts a peaceful outdoor terrace where members can delight on personal selections from the chef.
The palace was built in 1904 as the residence of architect Alfredo Campanini. His exquisite attention to detail and ornamentation are thought to be a tribute to the famous Castiglioni Sommaruga Palace, although it is less monumental and has more of an emphasis on earthly pleasures.
Michele Vedani’s Caryatids sculptures flanking the Palazzo’s entrance are a classic demonstration of the prevailing architectural traits of early 20th century. The wrought iron gate at the entrance was designed by Campanini and executed by the artist Mazzucotelli.
The building’s interior shows rows of windows, Art Nouveau frescoes and friezes, original furniture and ceramics. The courtyard’s roof features a wrought iron chandelier and floral and cherry motifs that remind us of the theme of freedom.
The empire takes a new turn
The surprising move from their traditional store on Via Montenapoleone—in the center of Milan—to a quiet but luxurious property with lavish spaces, patios and terraces located on a side street, is a manifestation of the momentous changes adopted by the brand.
The Ralph Lauren empire is undergoing a revolution. Although Lauren will remain at the helm of the company as chief executive and creative director, the reins of the empire have been transferred to Patrice Louvet a professional CEO in the industry.
The firm’s creation, Palazzo Ralph Lauren has generated a stir in the world of high fashion. Ralp Lauren’s now favorite place is only open to VIP club members and selected guests. Presentations of fashion collections, samples of exclusive jewelry and private events for European society have been held at the Palazzo so far along with more events to come. ■