We need to change to change the world
“Men created the problems and men can solve them,”Branson has expressed on several occasions. His latest known project, called Capitalism 24902 (the circumference of the Earth in miles) aims to redefine capitalism to transform it into a beneficial force.
The modus operandi would be to put together an alliance of corporations with organizations, governments, and communities to change the current scenario of hunger, social inequality, war, and environmental destruction. “If a company can become a beneficial force, the results will be good for business; employees will feel proud to work for it, and they will give more of themselves. Businesses need to have a heart, a company is much more than a moneymaker,” proclaims Sir Richard, and concludes,” we must put people at the center of everything we do.”
His dreams of globalized changes are not new. Already in 2004, he created theVirgin Unite Foundation together with his employees. The goal was to support initiatives that address complex and challenging social and environmental issues, paying especial attention to projects aimed at capturing carbon gasses to reverse the process of global warming.
Richard Branson surrounded by Virgin Unite team members
Richard Branson is also a sponsor of The Elders, a group of independent global leaders working together for peace and human rights. Among the group’s respectable members are former US President Jimmy Carter; Desmond Tutu, Bishop Emeritus of Cape Town; Kofi Annan, former Secretary-General of the United Nations and Nobel Peace Prize; and Mary Robinson, the first female president of Ireland and a member of the High Commissioner of the United Nations for Human Rights. ■