One of those websites/apps is YachtLife, which already charters great vessels in some of the world’s major ports, including Miami and Fort Lauderdale—in Florida—New York and the Hamptons in the United States; and The Bahamas, Ibiza (Spain) and Cannes (France).
For the younger generation luxury is synonymous with unique experiences. Millennials look at luxury in a very different way where and consider unique life experiences more important than possessions. However, this new vision is not exclusive to this generation. It has been adopted by people of all age groups who understand the value of quality time and place it above everything else. This demographic loves technological tools that allow them to access the type of luxury they enjoy, easily, quickly and safely.
Based on this premise, the YachtLife app started in Miami, offering the possibility of chartering the yacht of your dreams in just a couple of steps— from any computer or smartphone.
Unrestricted access to different types of experiences is the new paradigm for luxury, and applications like YachtLife put endless possibilities right in the palm of your hands. ■