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Technology enables the consumers to explore, compare and locate the object of their desires—and even order then before paying with the touch of a button. At the same time, brick and mortar stores are realizing that technology reduces their number of customers, and also that clients are very well versed in new trends, offers, and special sales.The electronics giant Samsung is working to make innovations in this apparent duality, creating a series of technological solutions that unite the interests of consumers and retailers.
Consultants and virtual testers
Samsung has introduced large interactive displays that function as virtual testers and experts for noninvasive purchases.From their screens, buyers can select products, virtually test or try them and even customize their purchases changing details such as size, textures, and colors. The display also recognizes their preferences and recommends accessories or changes to suit the taste of the consumer. Additionally, you can receive tips on a personal change of hairstyle, hair color, and even makeup tips, among other benefits. Currently, Ralph Lauren is testing interactive mirrors in rooms that let buyers request the same–or a selection of items–in different sizes. These interactive panels were developed with OLED technology, incorporating 3D cameras as well as voice and gesture control.
Mobile Payment System
The above proposal is complemented by the mobile payment system Samsung Pay.The service can now be used in most cash registers in the United States, although perhaps not all banks and credit cards have already implemented them due to the fast-pace of the changes in the sector. To get started, you should install an app on your smartphone, register your fingerprint and incorporate your card information. This service also allows consumers to pay their everyday purchases through contactless terminals (POS).
Interactive Window Shopping
High-definition and high impact LED screens have been designed to capture the consumer’s attention. The store can customize products and proposals instantly, directing them to specific audiences and segmented by time, gender or preferences. Similarly, it incorporates a GPS system that —within 200 to 300 meters— allows the store to identify potential consumers and generate offers that could be attractive to the client.
The “Internet of Things.”
We are witnesses to the “internet of things,” the interconnectedness between the person and the objects that surround him. According to the habits of the user— the refrigerator could tell him which foods are needed and help him/her compose a grocery list.
The term “internet of things” was coined by Kevin Ashton at the Massachusetts Institute of Technology (MIT). It was part of his research in the field of network radio frequency identification (RFID) and sensor technologies—a true revolution that is changing the way we live. ■