Luxury automakers are increasingly allocating resources to deliver the highest degree of customization and present their clients with truly unique, one-of-a-kind automobiles. The latest brands to adopt this approach are Aston Martin and Lamborghini, which presented their latest customization programs during the most recent edition of the Geneva Motor Show.
Aston Martin V12 Vantage S.
Aston Martin’s Q program will make “the impossible possible,” —as promised in their slogan —for customers who pursue authenticity in their new models. Offered in the V12 Vantage S and the Vanquish Volante, the firm announced a multitude of customization elements, both outside the vehicle and in its interior: a new range of accessories, paint colors according the buyer`s preferences, carbon fiber finishes in diverse shades and different upholstery for the interior, among others.
Aston Martin Vanquish Volante.
Meanwhile, Lamborghini has updated its Ad Personam program with the help of a very attractive Aventador, also presented in Geneva. Currently, the service is only available on Italian firm’s the top model, but surely, it will soon be featured in the new Huracan.
In addition to the many existing options, they will make available new colors both for the exterior—such as the exclusive bright blue of the Aventador— as for the leather, carpeting and belts in the interior. As in the case of Aston Martin, there is a greater presence of carbon fiber. Finally, the inclusion of emblems and hand forged anagrams or the new Lamborghini Forged Composite in areas like the front flap or the frame, demonstrate, at a glance, the efforts made to personalize design concepts by the sportier label of the Volkswagen Group.
Ferrari. Classica Collection.
Additionally, it is worth noting the unique customization options from legendary automaker Ferrari. The firm from Maranello has the exclusive Tailor Made program, which since a few years ago offers traditional customization for its clients.
Ferrari. Inedita Collection.
In turn, this program is divided into what Ferrari calls three collections: the Scuderia collection, inspired by the company`s sports history with a selection of materials, finishes and decoration derived directly from their race cars; the Classica collection, which seeks to reinterpret the style of the iconic GT with a modern approach; and thirdly, the Inedita collection, which prioritizes the introduction of innovative and revolutionary elements with experimental proposals in terms of style, colors and materials. ■