If ever a design label correlates with the Ascari brand, Ralph Lauren is it. Lauren’s refined style seems to reinvent the past, just as Ascari does. By taking a glimpse at the custom Ascari bicycle created for Ralph Lauren, it is easy to see just how well the two complement each other. The exquisite two-wheeler boasts a vintage look and bears both Ascari and RL logos. It is as sleek as it is practical.
Previously, the Ascari name had been likened to automotive racing, with champions Antonio Ascari and Alberto Ascari coming to mind. The Ascari legacy is growing, though. The “looking back to move forward” philosophy that Helio Ascari is so enthusiastic about is ever so prevalent with the striking machines he and Mathis are creating. Meeting today’s vital need for a more sustainable planet, and doing so, fashionably, Ascari products can easily be regarded as more than bicycles. They are moving pieces of art that will serve to inspire an environmentally aware audience, and with quality, long-lasting materials and a classic, well-designed look, they will last a lifetime, but manage to never go out of fashion. ■