prestigious German

Laurèl Asian Inspired Collection

Ana B. Remos

Asian Exoticism and colorful prints define the latest collection from the prestigious German company.


From Goa to Singapore and from Shanghai to Bali, references of exotic lifestyles merge with European fashion to deliver an urban avant-garde look in Laurèl’s latest collection. Elizabeth Schwaiger, design director at the German label brings her personal predilection for Southeast Asia to the 2014 Spring/Summer Collection. Her frequent travels to Asia, to Bali in particular, are reflected in the images from the fashion presentation.

Playing with an extensive color palette in which warm colors predominate, the collection was constructed along two different lines. On one hand, we find carefully chosen monochromatic sets that highlight the curves of the women who wear them. Other items in the collection include frock coats with Indian touches; camisoles that are combined with tight slacks, or silk tops that leave one shoulder exposed and cover the other with vaporous fabrics adorned with sequins.

Elizabeth Schwaiger

The designer allows herself to break with monochromes in order to accommodate prints that could be described as a mix of pop art and Kabuki: a white canvas covered with colorful brushstrokes or with very fine paint lines. The vibrant colors in this collection range from blue to yellow, with the occasional splash of deep red. Laurèl`s colorful works are printed directly on the fabric, which leads us to the other trend in the collection, which has its raison d’ être in the work of Schwaiger’s husband, Munich based artist, Jo Netzko, blurring the line between art and fashion.

Elizabeth Schwaiger

Laurèl presented the collection at Berlin’s historic Brandenburg Gate. As we can see in the video, the presentation was the perfect excuse to bring out Germany’s fashion elite.


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