The designer allows herself to break with monochromes in order to accommodate prints that could be described as a mix of pop art and Kabuki: a white canvas covered with colorful brushstrokes or with very fine paint lines. The vibrant colors in this collection range from blue to yellow, with the occasional splash of deep red. Laurèl`s colorful works are printed directly on the fabric, which leads us to the other trend in the collection, which has its raison d’ être in the work of Schwaiger’s husband, Munich based artist, Jo Netzko, blurring the line between art and fashion.
Laurèl presented the collection at Berlin’s historic Brandenburg Gate. As we can see in the video, the presentation was the perfect excuse to bring out Germany’s fashion elite.
For the company’s Genderless Clothing collection the designer focused on being made to fit every body, any gender and any size. This form of exclusivity is not only being incorporated into the fashion industry but is thriving. By creating a genderless clothing line the firm has not only gained acclaim and praise from other designers and fashionistas but they have also gained new clientele as well.
As for the firm’s Velvet Leopard Collection, this collection focuses on using limited fabric sourced in NYC to highlight the firms ability to work with local companies and designers to help make their vision come true. Seen as outside of the box this method has brought quite a bit of attention to the firm and it’s pieces that are apart of the line.
Lastly, the firm’s Custom Creations allow the designer to work one on one with guests to create a unique custom couture piece that is specifically made for them from scratch. On the website there is a measurement form that potential shoppers can fill out to help give the designer a better idea of what sizes would be best for the client. ■