Hublot Watches: The Art Of Fusion

Hanna Cohen

Creativity, innovation and cutting edge design continue to influence Hublot’s philosophy of staying “unique, different and avant-garde.”

 The luxury watchmaker, Hublot, can be defined by three concepts: exclusivity, innovation and modernity. But the word that better describes the label is “fusion”. Since its debut in 1980, the Swiss firm broke with traditional patterns of making and selling watches when it introduced for the first time a timepiece whose case was made of pure gold and featured a rubber strap, an emblem of the brand. Since 2004, the dynamic duo composed of Jean-Claude Biver, Hublot’s CEO, and Ricardo Guadalupe, Managing Director of the firm, has been committed to including “art and fusion” in all their pieces. The display of one of their star models, the Big Bang, during the 2005 Baselworld Watch and Jewelry Fair was a milestone for the company.Hublot

That same model was awarded Best Design at the Grand Prix D’horlogerie in Geneva, Switzerland. Since then and thanks to multiple collaborations with leading artists and personalities, Hublot’s success has had no limits. The brand recently hosted a cocktail at their Bal Harbour boutique to celebrate its collaboration with artist Hebru Brantley. For the occasion, Brantley, known for his urban style and edgy proposals, heavily influenced by Pop culture and street-art, exhibited a sample of his most recent work and assumed the task of decorating the facade of the exclusive store with his art.

Hublot                           Rick de la Croix, Alonzo Mourning, Hebru Brantley, Ricardo Guadalupe.

A significant event of the evening was the donation of one of Brantley‘s works to the Mourning Family Foundation, the non-profit organization created by the famous basketball player Alonzo Mourning and his wife Tracy, to improve the lives of children and families in South Florida’s underprivileged communities. Brantley’s work along with pieces by other artists, were later auctioned to benefit the Mourning Family Foundation.

Meanwhile, Hublot used the opportunity to showcase its exclusive collections and limited edition pieces, including the Big Bang UNICO, the Ferrari Collection and the Big Bang Caviar “Lady 305”.


One of their most recent creations aroused the interest of the stylish guests: the new Shawn Carter from the Classic Fusion Collection, a collaboration between Hublot and musician and entrepreneur Shawn Corey Carter, better known as Jay-Z. This model comes in two versions: one made with the black ceramic, of which 250 pieces were produced and the yellow gold version with a limited edition of only 100 pieces. Both carry the logo Shawn Carter by Hublot on the dial.

Guadalupe believes this fusion is unique as Hublot is the first watch brand to partner with Jay-Z, who was directly involved in the creative process and manufacture of the timepiece. “The art of fusion is our philosophy of being unique, different and avant-garde”, says Guadalupe. “Making this piece was very interesting. We used black ceramic, as in many of our pieces, but innovation also comes with the use of yellow gold instead of rose gold, which has been used in the watch industry for a long time. We went back to yellow gold and predict this trend will make a strong comeback in the near future.”


The last nine years have been momentous in the history of Hublot, a formidable effort by Guadalupe and Biver to transform the small company into an internationally recognized brand. Today, Hublot has over seventy boutiques around the world, ten of them in the United States.

Having covered so much in so little time, the question remains: what are the next challenges for Hublot? “We aim to continue our partnerships. We will continue to explore and create new links between Hublot and art, to merge the creativity of both worlds,” says Guadalupe.

Certainly, the history of Hublot will stay faithful to its principle of merging two complementary concepts: history and innovation. Their emblematic pieces are an evolving tradition that does not sacrifice its original essence.

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