His next step— in 2013— was to launch his personal design firm, dedicated to women’s shoes, and based on a strong Milanese inspiration without forgetting the experience he had acquired in Paris.
Russo opened his workshop near the Royal Palace in the elegant heart of the city, adopting two essential premises of his creative vision: authenticity and personal values.
Through craftsmanship and respect for tradition, this artist started a new and unusual journey where work was everything, using explicit references to legendary figures. He made shoes for artists who left an indelible mark on the history of the fashion the last century. The Italian genius created a workshop that became a place to create but also an ideal space to work and sell his coveted merchandise.
Russo entered into a new relationship with his clients, providing a closer dialogue between himself and the women he works for, all within the same roof.
To this end, he focused the stylistic research on a few timeless shapes with very clear characteristics: femininity, elegance, and experimentation.
By opting for creative rhythms more attuned with his vision, Russo bypassed the idea of the collection—as well as the changing of the seasons—to introduce objects that celebrate the beauty and seduction made entirely to measure and therefore only available in his Paris studio.
Currently, Russo has a boutique/workshop at No. 8 Rue de Valois, where he shows his ultra-feminine shoes with different heel heights, colors, and materials, which after commissioned by the client take about six weeks to be delivered.
Francesco Russo is a unique Italian craftsman that has found his place in Paris, establishing a personal and unique universe of exclusive shoes for the 21st-century women. ■