The world’s most acclaimed luxury firms owe part of their success to their commitment to research and innovation. With the help of famed architects and interior designers, they continue to dazzle and surprise their clients opening new temples of luxury to sell their products in elegant and sophisticated environments.
After the success of their stores in iconic American cities such as Beverly Hills, Boca Raton, Las Vegas, Costa Mesa, Palm Beach, Aventura and New York, Jaeger-LeCoultre recently opened a new boutique in Miami’s Design District. According to executives of the legendary Swiss brand, the location is “in tune with the innovative trend dedicated to fashion, art, culture, and architecture”.
The new store honors the brand’s tradition of luxury with a rotunda showcasing their most iconic watches, major complications, beautiful jewelry and the latest collections. These include the Reverse, Rendez-Vous, Master, Geophysic, Duomètre and the Deep Sea lines. In addition, the Miami boutique boasts a VIP lounge for collectors.
Meanwhile, Officine Panerai, a brand that combines an Italian heart with Swiss precision, just finished rehabilitating its historical botiga, shop, in the center of Florence. They are also opening stores in New York’s Madison Avenue and Hong Kong’s Canton Road. The firm already has a successful Manhattan store.
Spanish architect and designer Patricia Urquiola sought inspiration in Officine Panerai’s origins and history to create elegant environments. At the Florence store, clients are greeted with stunning prints of Florence’s Duomo, evoking its Florentine roots. There are also references to marine life, a nod to the firm’s role as the historical supplier of precision instruments for the special forces of the Italian Navy between 1930 and 1950. Officine Panerai is also opening its North American flagship store in Miami’s fashionable Design District, adding to the District’s already exclusive lineup
Not to be outdone, Piaget is poised to open what will be their largest boutique next May. It will take over the space where Charles Frederic Worth—the father of haute couture—once entertained celebrities and aristocrats at 7 Rue de la Paix in Paris. The two-story shop, with more than 5,000 square feet, will be the realm of the most virtuous creations from this quintessential French jewelry and horlogerie firm. ■