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While it used to be chic to wear mink we have come a long way to where eco-conscious now rules the day.
Quite a few luxury brands have put faux furs front and center in their collections in an effort to change the narrative of using real fur, which has had quite a controversial past.
As we continue to head into an era of animal-friendly products, other designers have felt the shift and are stepping up and increasing their offerings. But don’t write off these fashion pieces because you are worried that they may look fake. The choices available today not only look good but feel great to the touch as well.
Now you can merge your love for all things furry —without guilt—with your desire for glamour and extravagance. Check out a sample of the fun offerings that can add some pizazz to your fall and winter looks this season.
Always a trendsetting brand Gucci has announced that it will no longer use animal fur as of its Spring/Summer collection of 2018, nor will it use fur in any of its upcoming collections. In a conversation with Eco-Age’s Founder and Creative Director Livia Firth and Gucci’s President and CEO Marco Bizzarri, the duo spoke spoke of the company’s new ten-year “Culture of Purpose” sustainability plan which includes, among other things, reducing their environmental impact and joining the fur free alliance. This choice from the brand’s fall show exemplifies Gucci’s ability to make cultural experiences accessible to the masses.
On March, 22 2019 the Prada Group announced that it will no longer use animal fur in any new products across all its brands, starting from the spring/summer 2020 women’s collections.
Miuccia Prada said: “The Prada Group is committed to innovation and social responsibility, and our fur-free policy – reached following a positive dialogue with the Fur Free Alliance, in particular with LAV and the Humane Society of the United States – is an extension of that engagement. Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.”
In September 2018, Burberry pledged to remove all animal fur from its collections and slowly phased the remaining fur products out of production. All new products across all of its brands will now being using faux-fur in it’s designs and products.
“Modern luxury means being socially and environmentally responsible,” said the Burberry’s CEO Marco Gobetti. “This belief is core to us at Burberry and key to our long-term success. We are committed to applying the same creativity to all parts of Burberry as we do to our products.”
Versace also made the switch from using real fur to faux in the brand’s future collections and announced her decision in March 2018, saying, “”Fur? I am out of that. I don’t want to kill animals to make fashion. It doesn’t feel right.” Since then the brand has slowly phased out its fur products and has transitioned its latest collections to only using faux fur. ■