Museum of Food & Drink MOFAD

MOFAD: The First Museum Dedicated to Food and Drinks in New York

Lindsey McClave

This innovative museum created by Dave Arnold invites visitors to a sensory journey into gastronomic culture and history. Located in Williamsburg, in Brooklyn, teaches us to choose always what is best for us.

The Museum of Food and Drink—MOFAD—in Williamsburg has as its mission to explore and study the science behind what we eat and drink. It also explores the differences between what is produced naturally and products where the hand of man has intervened. It is a unique and immersive experience that takes us around the world to learn how and what we consume.

museum of food & drink, mofad, williamsburg, brooklyn, new york city, dave arnold, natural ingredients, nutrition advice, traditional recipes

In a world, as obsessed with food and drink as ours, it’s difficult to believe we lack a museum dedicated to the very object of our infatuation. With the advent of food porn and amateur photos of dishes from around the globe inundating all social media platforms, we have never been more interested in what we are eating and where it is coming from.

Chef Dave Arnold understood the crucial importance of building a dedicated space to the intricacies of the gastronomic world. For this reason, he has spent the last ten years tirelessly working to open the Museum of Food and Drink, an innovative project for the food and beverage industry.

museum of food & drink, mofad, williamsburg, brooklyn, new york city, dave arnold, natural ingredients, nutrition advice, traditional recipes

The museum opened its doors on October 28, 2015, in Brooklyn’s Williamsburg neighborhood. As intended, the Museum of Food and Drink—MOFAD—enlists the noses, eyes, and palates of visitors to craft their experiences, and the first exhibition does not disappoint. Flavor: Making It and Faking It is a dynamic walk through the history, physiology, science, and culture of taste. From smell-machines to tasting tables, the exhibition aimed to define the blurred lines of natural and artificial flavors, allowing guests to smell and taste for themselves the difference between pure vanilla beans and vanillin, or to have the sensory experience of eating MSG compared to natural sources of umami (think mushrooms and seaweed).

The inaugural exhibit was the first significant step toward Dave Arnold’s ultimate goal of a large-scale, fully curated museum dedicated to food and drink, a place where he hopes to challenge the way we think about what we put in our bodies, taking on fundamental elements of food culture, such as flavor, as well as exploring and honoring specific ingredients or creations that have changed our society. One such example of the latter was a preview exhibit of sorts, launched during New York’s Summer Streets festival. Boom! The Puffing Gun and the Rise of Cereal. The display brought to life the 3,200-pound ‘puffing machine’ used to create various types of cereal and the ‘explosive’ show received wide praise.

In the meantime, Dave Arnold and his team will cater to all our senses, inviting us to connect with what it is we eat and drink.  ■

© | 2019