The annual event brings together manufacturers, suppliers, specialists, journalists and lovers of watches and jewelry from around the world. The fair takes place at the Mess Basel convention center, the largest in Switzerland and one of the most important in Europe. The impressive venue boasts an exhibition space of more than 1.5 million square feet. This year the fair will showcase 1,460 exhibitors from over 100 countries and is expected to receive more than 150,000 visitors.
Watch aficionados will find, in Baselworld, pieces by some of the most prestigious firms, such as Ulysse Nardin, Hublot, Chopard & Cie, and many others. Arnold & Son presented its new Constant Force Tourbillon, and Girard Perregaux introduced a new version of its “1966” watch. The latest release showcases a minimalist elegance, impeccable refinement, new colors on the dial and a beautiful rose gold case.
As a novelty for this year’s event and to make it easier to visit the fair, the organizers of Baselworld launched a new application for mobile devices with IOS, Android or Blackberry OS. The app features an interactive navigation tool to view the facilities and updated notification of events and news during the exhibition. It also provides personalized assistance to make easier your stay in Basel, plan schedules and give advice on hotels, services, and transportation.
The array of brands present in this year’s event is vast and covers most of the options available today. Baselworld 2015 is the perfect week to discover the latest trends and purchase the newest creations in the luxurious world of watches and jewelry. ■