Philanthropic Fashion Brands
Olivela: A Philanthropic E-Commerce Platform
The idea for Olivela, a philanthropic e-commerce platform, came to Stacey Boyd after spending time in African refugee camps in 2015. The site’s Founder and CEO flew to Kenya and Rwanda for Malala Day, where she traveled with the young Nobel laureate. Upon meeting young girls in camps that were attending makeshift schools, Boyd set her sights on bettering the lives of children on a global scale. Thus in 2017, Olivela took flight, providing consumers with a satisfying shopping experience that was able to offer more than just fashionable pieces.
“I knew then that we could unleash the equity in luxury shopping to yield benefit and opportunity for so many children around the globe. And I knew that I could draw on experience and expertise from having launched Schoola, which aims to benefit public schools in the United States,” Boyd says.
Schoola was Boyd’s first venture into e-commerce with a purpose. The organization raised funds for American schools by selling secondhand clothing. The former school principal earned her MBA & Master’s in Public Policy at Harvard University. She is a staunch believer in providing stable education for children. Through Olivela, she seeks to provide that consistency for children around the globe by merging the worlds of luxury retail and contributions.
Tommy Hilfiger: Fight Against Autism
It is estimated that one in 88 children in the United States currently has autism. Simply put, the autism spectrum is a general term for a group of complex disorders within the brain that affect social interaction, communication and repetitive behaviors.
Two of the millions of children diagnosed as autistic just happen to be very close to fashion designer Tommy Hilfiger. In 2008, Tommy married his wife, Dee, and they became a blended family with 6 children. Two of these children, Tommy’s daughter, Kathleen, and Dee’s son, Alex, are both on the spectrum. The Hilfigers have since been very vocal about their personal experience with the disease. The Tommy Hilfiger Corporate Foundation provides financing for autism awareness and research. The corporation has represented the Tommy Hilfiger Group’s philanthropic interests for over 15 years, which also include programs for education, youth and families.
Dannijo: A Jewelry Brand With a Philanthropic Mission
When you take the names of the Snyder siblings, Danielle and Jodie, and put them together, you end up with Dannijo. Regardless of how the mechanics of this hybrid name (Danni + Jo) fit together, the brand—and the handcrafted accessories their forward—looking company creates for the fashion world—work incredibly well. From dazzling bracelets and earrings to imaginative bib necklaces, handbags, chokers and more, the items these two sisters design and produce brim over with elegance and style.
In addition to an impressive collection of bodily adornments, which has garnered the attention of quite a few well-known trendsetters, from Abigail Spencer and Beyoncé to Misty Copeland, Rihanna and Taylor Swift (creating pieces for celebrity clients has been part of their marketing strategy from the get-go), these Floridian sisters—now both living in New York—have invested precious time and creative energy into their charitable endeavors as well.
Some of their pieces come in the form of their involvement with Indego Africa, an initiative that focuses on “empowering and uplifting artisan women” in Ghana and Rwanda. By supporting local artisans and businesswomen with monetary grants, training courses on entrepreneurship and other vital business skills, then providing a viable market for these women to sell their handcrafted goods, Indego Africa is assisting industrious women as they work to lift their families out of poverty. After completing the program, the beneficiaries develop the knowledge and skills they need to grow their own enterprises, become confident entrepreneurs and leaders, and create brighter futures for themselves and their communities. ■