Jewelry With a Philanthropic Mission


Dannijo: A Jewelry Brand With a Philanthropic Mission

Carl Pettit


These designer sisters are setting new trends while helping women empowerment in Africa. Making a better world and looking stylish has never been easier.


When you take the names of the Snyder siblings, Danielle and Jodie, and put them together, you end up with Dannijo. Regardless of how the mechanics of this hybrid name (Danni + Jo) fit together, the brand—and the handcrafted accessories their forward—looking company creates for the fashion world—work incredibly well. From dazzling bracelets and earrings to imaginative bib necklaces, handbags, chokers and more, the items these two sisters design and produce brim over with elegance and style.

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Jodie and Danielle Snyder.

In addition to an impressive collection of bodily adornments, which has garnered the attention of quite a few well-known trendsetters, from Abigail Spencer and Beyoncé to Misty Copeland, Rihanna and Taylor Swift (creating pieces for celebrity clients has been part of their marketing strategy from the get-go), these Floridian sisters—now both living in New York—have invested precious time and creative energy into their charitable endeavors as well.

Some of their pieces come in the form of their involvement with Indego Africa, an initiative that focuses on “empowering and uplifting artisan women” in Ghana and Rwanda. By supporting local artisans and businesswomen with monetary grants, training courses on entrepreneurship and other vital business skills, then providing a viable market for these women to sell their handcrafted goods, Indego Africa is assisting industrious women as they work to lift their families out of poverty. After completing the program, the beneficiaries develop the knowledge and skills they need to grow their own enterprises, become confident entrepreneurs and leaders, and create brighter futures for themselves and their communities.

But the sister’s involvement with philanthropic causes goes back to their childhood years. Their first project was to create a capsule jewelry collection for Danielle‘s non-profit L.W.A.L.A. (Live With A Lifelong Ambition), which fundraised for grass-roots initiatives in Africa.

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Some of the label’s pieces are the result of their involvement with the organization Indigo Africa that helps empower women.

And while Dannijo is a brand that gives back to society, the demands of the fashionable crowd are never too far from the Snyder sisters’ minds either. They design their limited-edition collections in New York and the collections are sold at select, high-end stores worldwide including Net-A-Porter, Bergdorf Goodman, Neiman Marcus, Shopbop, and Browns.

With media pushes like Danielle Snyder’s #ConversationPieces, a series of interviews in conjunction with fashion and lifestyle magazine Harper’s Bazaar, featuring successful women from a variety of fields (Misty Copeland, Garance Doré and more), this niche jewelry outfit has figured out how to infuse fashion with famous personalities. Young, hip, and trendsetters, the Snyder siblings are making the best use of our celebrity culture. They are injecting their brand into the stories of powerful women who have succeeded in business, and in life.

By keeping their pulse on the fashion ecosphere, from identifying how the choker and other retro trends become hip again, to empowering women through media and global outreach campaigns, Danielle and Jodie have quickly been able to reach and stay at the forefront of the style game.

Some of the label’s pieces are handmade in Africa—combining traditional techniques, local materials, and genuine artisanal skill as part of their involvement with the organization Indigo Africa that helps empower women.  ■


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