For the Italian powerhouse, luxury is not only about super cars. It's bold, new fashion collection goes after the meaning of a real "dolce vita."
Lamborghini didn’t want to miss the party of Milan Fashion Week 2018. The luxury automaker presented the Lamborghini fashion collection —Collezione Automobili Lamborghini—at the Palazzo Gavazzi in Sant’Agata Bolognese.
Although a Huracán Performante and a Huracán RWD welcomed visitors of the Lamborghini showroom, the collection really focused on clothing and accessories Lamborghini created to propose its own concept of total luxury.
Lamborghini presented a spring/summer line for men, with shirts, pants, handbags and footwear. The Italian manufacturer expects the pieces of this collection to reflect its bold and sophisticated spirit.
Some polo shirts, for instance, have a stylized camouflage print. Its idea of footwear is equally original: a design in black, with gold trim and a sole of aerodynamic lines—just like in all Lambo cars.
Lamborghini also presented a bicycle which resulted from a collaboration between Lamborghini and Cervélo. The P5X bicycle is a limited edition and it’s specially created for triathlons. Cervélo is one of the most prestigious manufacturers of professional competition bicycles.
All the pieces in this collection are inspired by the Urus model, the first SUV Lamborghini. For an automaker traditionally focused on super cars, the “Urus Super SUV” was a wonderful extravagance.
The city of Milan became the heart of fashion for a week. The best clothing design brands in the world get together in June to exhibit their latest collections—only for men, though: women’s collections are traditionally presented in September.
The Lamborghini fashion collection proposes an enthusiastic version of the world of luxury, which goes beyond cars. The Gavazzi palazzo was specially decorated with pieces from the Riva 1920 Authentic Living collection, designed by Karim Rashid. A native of Egypt, Rashid is a designer who just can’t sit still. Among his works are not only furniture pieces but also lighting, corporate brand concepts, and even an eight-song album. Well, if Lamborghini wanted to diversify its image, it found in Rashid an unbeatable ally. ■
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