Over time, makeup or face adornment has been an instrument of nonverbal communication between humans. It is presumed that our ancestors applied clay to their faces and bodies to express different moods or for special social occasions. Egyptian friezes give clear indications of facial aesthetic care during the Pharaonic period. Also, the use of Baroque makeup was widely applied in the French courts until the advent of the Republic.
Currently, men are turning to makeup to correct imperfections, remove dark circles or get a tanned skin tone, among other details. Fashion— as well as the growing interest in personal health and appearance— stimulate the resurgence of male cosmetics as a complement to beauty.
Although men have been naturally reluctant to use creams or lotions, in recent years, they started to adopt the use of cleansing and moisturizing creams to combat wrinkles and maintain a youthful appearance. The change in their habits allows the use of a discreet and flattering makeup. And while it used to be considered a rarity—an eccentricity limited to artists or people that belonged to certain social circles—today, makeup is becoming an essential element of vanity for the modern man.
Nevertheless, for several years, male makeup has been used by top executives and political leaders in Europe and the United States. The need to show a fresh and vigorous appearance at all times encouraged cosmetic research and the subtle incorporation of distinct product lines for men.
Distinguished leading companies such as L’Oreal Paris, Jean Paul Gaultier, Guerlain, and Yves Saint Laurent, among others, have been supplying the market with exclusive skincare products to enhance and beautify the male skin.
Dermatologists say that, given the very distinctive characteristics of men’s skin, guys should look for professional advice before venturing into the world of cosmetics. Beauty experts coincide, recommending, as a fundamental and unavoidable care, keeping the skin well hydrated.
If you want to correct imperfections in your epidermis, they suggest using a product with a color similar to the user’s skin, avoid illuminator products, which are lighter than the skin, or use accent colors that could feminize the face. They also note that, in expert hands, the use of soft eye shadows and subtle eyeliner can enhance the look and highlight masculine and seductive features. ■