LOEWE collection


Loewe’s Luxurious Fall/Winter Collection 2013

Ana B. Remos


Sinuous waves of color, jumpsuits fitted with zippers and extra wide coats are some of the new items displayed in Loewe´s boutiques worldwide.


 

A feast of originality, excellent patterns and impeccable craftsmanship define the latest collection of the Spanish firm, Loewe. For the fall-winter season (2013-2014), the label presents very wide coats that contrast with skintight jumpsuits fitted with strategically placed zippers.

Loewe has masterfully used leather since its inception in 1846. This winter, the luxurious softness of the skins introduced in the collection can be sensed, even before we have the opportunity to feel it against our body. These pieces have a unique place in every client’s wardrobe since they exude a particular balance of elegance and comfort. We found ensembles that can be deconstructed and worn separately, with ample choices to combine individual pieces: a gorgeous leather skirt with an equally beautiful white blouse; his and hers skinny jeans; an elegant coat that will surely protect us from the harsh winter cold; as well as a fabulous selection of accessories that make every look different.

The images found in this story are from the unveiling of the collection during Paris Fashion Week. It was a feast for the senses with solid colors (red, white and black) marking the trend for the season. However, the brand also presented colorful prints sewn or etched onto the leather, creating a kaleidoscopic effect.

The almost ergonomic interpretation of the pieces was informed by Stuart Vevers’s appreciation of the work of Canadian architect Frank Gehry. Vevers sought inspiration in the sinuous curves of the Marques de Riscal hotel or the Guggenheim Bilbao for his last collection with the Loewe, before accepting the top position at Coach earlier this year.

Loewe has undergone a frenetic pace of change in the last few months. In March, and after 50 years devoted to the family business, Enrique Loewe Lynch, president and 4th generation at the helm of the family business, announced he would be leaving his post to enjoy his retirement. His daughter, Sheila Loewe Boente, who had been training under her father’s tutelage for several years, will replace him. The appointment of the new leadership coincides with the search for a new creative director. The name of the person who will replace Vevers is still a company secret.

Loewe is part of the luxury goods conglomerate LMVH, which owns other illustrious and prestigious companies such as Céline, Louis Vuitton, Berlutti, Marc Jacobs, Fendi and Givenchy, among other 60 luxury brands.

The ad campaign for this collection, featuring actress Penélope Cruz, brings with it a cinematographic aura that embodies the traditional style of the brand, and impeccably asserts the spirit of Loewe.

 


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