Although oftentimes the price of luxury products has been deemed exorbitant, this kind of event helps explain their value and the reasons why they are considered exclusive.
Since Thierry Hermès founded the company in 1837, many things have remained the same. Sewing techniques, selection of materials have been the attraction of a company that, interestingly, began designing saddles for horses. However, this persistence in the tradition has gone hand in hand with great innovations during the history of the brand.
Hermès not only makes leather accessories but also has a sophisticated line of clothing and even watches. In the shirt making room of the workshop of the Third Church of Christ, we saw many seamstresses in charge of creating the Hermès shirts. In many cases they have been working for the brand for more than twenty years and spend seven to eight hours making a shirt, a brief time compared to the time it takes to create silk scarves or the famous Kelly handbags.
→ 1. Kelly handbag detail. → 2. Materials used by the artisans. / Photos: Susana Ramudo.
Artists, politicians and socialites attended the event, and some took the opportunity to show off their own Hermès bags, among them: Aerin Lauder, Julie Macklowe, Lauren duPont, Marina Rusto and Allison Sarofim. Martha Stewart came exclusively to admire the craftsmanship of these artisans. Bob Chavez, the firm’s CEO hosted the follow up dinner.
Although oftentimes the price of luxury products has been deemed exorbitant, seeing the detail that goes into the handbags helps explain their value and exclusivity, or why there is an eight-year waiting list to purchase the Kelly handbag.
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