On June 25, LVMH Group confirmed the nomination of Delphine Arnault as the new Executive Vice President of its flagship brand, Louis Vuitton. Effective this September, the eldest daughter of Bernard Arnault, CEO of the prestigious fashion conglomerate, will become second in command at Louis Vuitton.
She will take over the supervision of already existing initiatives to strengthen the positioning of the French label at the top of the luxury market. But her duties will go beyond placing Louis Vuitton as the leader in luxury, she must also elevate the brand’s image through a range of new products: luxurious and exclusive as one would expect from the label.
She will answer to Louis Vuitton CEO Michael Burke, who told WWD, “Her intimate knowledge of the universe of our high-quality products and her experience at the helm of one of the most prestigious houses in the group are key assets to contribute to the successful development of Louis Vuitton in the world”.
But Arnault, 38, is not just the daughter of one of the richest men alive: second in France, third in the European Union, and according to Forbes magazine, one of the ten richest men in the world. She has dedicated a lifetime to earn a prestigious place in fashion. In 2001 she joined the Executive Committee of Christian Dior Couture and became its Deputy Director in 2008.
Graduated from the France’s EDHEC Business School and London’s School of Economics, the young Arnault, began her career with the consulting firm McKinsey, before following the family tradition in fashion and luxury.
Besides her profound knowledge of LVMH’s high standards, managerial experience and ability to show positive results, Arnault is also known and appreciated for her human qualities. “I am delighted to work again with Delphine Arnault. I have had the opportunity to appreciate her human qualities and professional skills in the past”, said Burke.
According to industry analysts, she is perfect for the job for several reasons: having grown up in the luxury business, she has experienced it first-hand; she has held management positions in some of the most renowned brands, such as Emilio Pucci, Loewe and Celine; and above all, her competent work at Dior, where she increased sales by 18% last year. She has surely demonstrated her leadership, and it is very refreshing to see a woman take over a position usually reserved for men.
Delphine Arnault is the most qualified person to steer the Vuitton ship. She will sail the luxury market alongside Michael Burke. Ms. Arnault knows the sailors and the territory she is about to enter, “crucial assets that contribute to the successful expansion of Louis Vuitton in the World.” ■