{"id":22729,"date":"2013-06-11T00:00:00","date_gmt":"2013-06-11T04:00:00","guid":{"rendered":"https:\/\/www.azureazure.com\/sin-categorizar\/borghese-un-apellido-a-juicio"},"modified":"2020-01-09T09:30:05","modified_gmt":"2020-01-09T14:30:05","slug":"borghese-un-apellido-a-juicio","status":"publish","type":"post","link":"https:\/\/www.azureazure.com\/es\/moda\/disenadores-boutiques\/borghese-un-apellido-a-juicio\/","title":{"rendered":"Borghese: un apellido a juicio"},"content":{"rendered":"<div id=\"Body_MasterContent_element_2584_BodyFieldHolder\">\n<article>\n<p><span style=\"color: rgb(102, 102, 102); line-height: 22px; font-family: georgia; font-size: 15px;\"><\/p>\n<p>Las recientes disputas legales entre el pr\u00edncipe <strong>Lorenzo Borghese <\/strong>y la compa\u00f1\u00eda de productos de belleza Borghese Inc., han revolucionado la historia de una marca con m\u00e1s de 50 a\u00f1os de vida.<\/p>\n<p>En el a\u00f1o 2010, la compa\u00f1\u00eda de cosm\u00e9ticos liderada por <strong>Georgette Mosbacher<\/strong>, inici\u00f3 una demanda judicial contra la familia italiana <strong>Borghese,<\/strong> con el fin de que no utilizasen su nombre e historia para la marca de productos que hab\u00edan creado.<\/p>\n<p>Esta compa\u00f1\u00eda fue fundada en 1958 por la princesa<strong> Marcella Borghese<\/strong>, abuela del actual pr\u00edncipe <strong>Lorenzo<\/strong>, como una marca dependiente del grupo Revlon. La princesa <strong>Marcella, <\/strong>que<strong> <\/strong><span style=\"color: rgb(102, 102, 102); line-height: 22px; font-family: georgia; font-size: 15px;\">hab\u00eda adquirido el t\u00edtulo por su matrimonio en 1937 con el pr\u00edncipe<strong> Paolo Borghese<\/strong>, duque de Bomarzo,<\/span> cre\u00f3 los cosm\u00e9ticos con las flores y hierbas que pose\u00edan en los jardines familiares. La familia cuenta entre sus antecesores a figuras como el <strong>Papa Pablo V<\/strong> y el <strong>Cardenal Scipione Borghese,<\/strong> y durante siglos ha ejercido una gran influencia en el arte y en la cultura italiana, colaborando tambi\u00e9n en la construcci\u00f3n de monumentos tan emblem\u00e1ticos de la ciudad como la bas\u00edlica de San Pedro. Calles, edificios y avenidas de Roma tambi\u00e9n llevan el apellido de la familia. <\/p>\n<p><span style=\"color: rgb(102, 102, 102); line-height: 22px; padding-bottom: 5px;\"><\/span><img decoding=\"async\" class=\"img-responsive\" alt=\"\" src=\"\/files\/Images\/Bulletins\/Fashion\/borghese\/BorgheseINT01.jpg\"><br \/>\n<span style='color: rgb(0, 0, 0); line-height: 140%; font-family: arial, helvetica, \"sans serif\"; font-size: 11px;'><strong>PR\u00cdNCIPE LORENZO BORGHESE<\/strong>.<\/span><\/p>\n<p>En 1991, Revlon vendi\u00f3 con \u00e9xito la compa\u00f1\u00eda a un grupo de inversionistas de Arabia Saud\u00ed. <strong>Georgette Mosbacher<\/strong>, por aquel entonces presidenta de La Prairie, fue elegida como CEO de Borghese. Desde entonces, la marca se ha convertido en una firma muy respetada en el mundo de los cosm\u00e9ticos. <\/p>\n<p>El pr\u00edncipe<strong> Lorenzo Borghese<\/strong>, nacido en Mil\u00e1n en 1972, se traslad\u00f3 a los Estados Unidos a los 5 a\u00f1os y en la actualidad vive en Manhattan. Conocido por sus apariciones en programas televisivos (sobre todo <em>realities<\/em>), el Pr\u00edncipe ha lanzado una serie de productos de su l\u00ednea para perros <em>Royal Treatment<\/em>, marca que cre\u00f3 en el a\u00f1o 2002, usando la historia de su familia en las campa\u00f1as publicitarias.<\/p>\n<p>En el 2008 el pr\u00edncipe Lorenzo y su familia crearon una nueva l\u00ednea diferente a <em>Royal Treatment <\/em>llamada <em>Prince Lorenzo Borghese&#8217;s La Dolce Vita. <\/em>Desde ese momento comenzaron las disputas por el nombre: Borghese Inc. ha presentado varias demandas contra algunos de los representantes de la familia italiana y las cadenas de televisi\u00f3n que anunciaban sus productos, y <span style=\"color: rgb(102, 102, 102); line-height: 22px; font-family: georgia; font-size: 15px;\">el <strong>pr\u00edncipe Lorenzo <\/strong>ha declarado que nunca renunciar\u00e1 ni vender\u00e1 su historia familiar. Los juzgados ser\u00e1n quienes determinen qui\u00e9n tiene derecho al uso del nombre <strong>Borghese.<\/strong><\/span><span style=\"color: rgb(0, 174, 239); font-family: georgia; font-size: 18px; vertical-align: baseline;\"> \u25a0<\/span><\/p>\n<p><span style='color: rgb(127, 127, 127); font-family: arial, helvetica, \"sans serif\"; font-size: 9px;'><\/span><\/p>\n<p><\/span><\/article>\n","protected":false},"excerpt":{"rendered":"<p>Una marca de cosm\u00e9ticos y una familia italiana enfrentados.<\/p>\n","protected":false},"author":12,"featured_media":18742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6190,6027],"tags":[],"class_list":["post-22729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disenadores-boutiques","category-moda","category-6190","category-6027","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Borghese: un apellido a juicio - AzureAzure.com<\/title>\n<meta name=\"description\" content=\"Una marca de cosm\u00e9ticos y una familia italiana enfrentados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.azureazure.com\/es\/moda\/disenadores-boutiques\/borghese-un-apellido-a-juicio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Borghese: un apellido a juicio\" \/>\n<meta property=\"og:description\" content=\"Una marca de cosm\u00e9ticos y una familia italiana enfrentados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.azureazure.com\/es\/moda\/disenadores-boutiques\/borghese-un-apellido-a-juicio\/\" \/>\n<meta property=\"og:site_name\" content=\"AzureAzure.com\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-11T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-09T14:30:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.azureazure.com\/wp-content\/uploads\/2019\/06\/Fashion-Borghese-Featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"380\" \/>\n\t<meta property=\"og:image:height\" content=\"380\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ana B. 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