The store’s interior is a take on Dior’s worldwide flagship on Avenue Montaigne in Paris, which was also designed by Marino. Its aesthetic is chic and minimalistic, with metallic accents and splashes of gray throughout (one of Dior’s favorite hues), making for a very elegant setting. The spacious store carries accessories, handbags, jewelry, watches and ready-to-wear items.The new boutique embraces more than immaculate fashion, though. There’s a rooftop garden terrace (where fashionistas can enjoy drinks and entertainment) and commissioned works from several contemporary artists, including a Terence Main Five cast aluminum bench, a Véronique Rivemale desk lamp and a Fredrikson Stallard Crush console, among others. A video art piece wall by Oyoram is positioned along the staircase that leads up to the second floor. These added features embody the Design District’s artsy vibe and stand as proof that Dior is in tune with their design-savvy consumers.The recently opened Dior flagship is located at 162 Northeast 39th St, and is a part of the firm’s expansion plans. In a statement to WWD Sidney Toledano, president and CEO of Dior Couture said, “Having a freestanding store, a big space, is the best way to express the brand. It’s a commitment to the U.S. market.”
That commitment takes Dior to the West Coast for their next flagship store in Union Square, a main retail and cultural center in San Francisco, CA. ■
