The Dallas Cowboys collection celebrates the achievements of the team with three unique watches: the Hublot Classic Fusion Dallas Cowboys made of titanium, priced at $18,300; the Hublot King Power Dallas Cowboys made of ceramic and with a $25,200 price tag; and the Hublot Classic Fusion Ladies Dallas Cowboys, made of titanium, ceramic and diamond accents, with a price of $20,000.
Designed in silver and blue, the Cowboy’s colors, the three models feature an automatic system, needle chronograph and a silver star at 5 o’clock, a nod to the five Super Bowl championships won by the team since 1960, the year when it joined the NFL.
The 50 numbered copies of each of these editions will go on sale later this November in the new Hublot store at the AT & T stadium in Arlington, Texas. During this season´s games, Hublot will become the official sponsor of the VIP entrance to the stadium. As additional promotional attractions for the occasion, the firm will also sponsor the stadium screens, and a huge chronometer showing the Hublot logo will display the countdown on the field clock. See here a selection of luxury watches.
Hublot is known for its unprecedented partnerships with sports institutions and athletes from around the world. This type of marketing has made it possible for the brand to be recognized as an iconic manufacturer of high-quality watches. See here a selection of luxury watches. In fact, in recent years, Hublot has dedicated limited edition collections to sports giants such as the Miami Heat, the Paris Saint Germain and the Bayern Munich. They also created the official watch for the 2014 FIFA World Cup, which was held earlier this year in Brazil.
“Working in collaboration with an iconic team like the Dallas Cowboys is a natural step in our exclusive partnerships platform,” said Ricardo Guadalupe, Hublot CEO. “The Dallas Cowboys are an institution in the United States, and the football team with the most followers in the world. Hublot has a longstanding history that links us with professional sports; case in point is our sponsorship of the Miami Heat of the NBA (National Basketball Association). Now we are happy to become the first luxury brand to partner with a professional American football team.” ■